Strategy rooted in building.
20+ years building products, companies, and systems across the full stack. Now helping companies future-proof for the AI era through hands-on strategic advisory.
Companies I've helped build
Strategic advisory rooted in hands-on building.
AI is rewriting how companies build, operate, and compete.
Most advisory on this topic comes from people who read about it. Analysts who study it. Consultants who present about it.
My advisory comes from a different place. I build with AI tools. I prototype, ship, break things, and learn what actually works versus what's still hype. That foundation shapes everything I advise on.
I am passionate about clear and proactive communication — so much gets lost in translation due to sloppy comms. I choose signal over short-term comfort, and I stay tapped into the tech and geopolitical movements that trickle down through the business world naturally.
The hands-on work is what makes the strategy real.
Not theory. Not frameworks. Lived experience turned into actionable direction.
What I work with.
Future-Proofing Strategy
Rethinking business strategy when AI changes the cost structure of everything.
Product & Service Development
Building products and services for the agentic era. From concept to shipped.
AI-Native Company Building
What it means to be AI-native — culture, tooling, workflows, operating model.
Work Mapping & Automation
Finding where AI automation creates real leverage in existing operations.
Technology Stack Strategy
Cutting through 10,000 AI tools to build a coherent, future-proof tech strategy.
Prototyping & MVP Culture
Internal prototyping capability as competitive advantage. Fast experimentation, real results.
Proof, not promises.
Vandall.com
Role: Co-Founder & COO
Concept crystallization for the MVP.
Booky.fi
Role: Marketing & eCom Director
Automated six figures to annual revenue for Finland's leading online bookstore.
Canon
Role: Solution Business Manager
Developed IM offering and led enterprise sales and solution proposals.
BearingPoint
Role: Management Consultant
Delivered complex business process and IT projects for large clients.
Warrior Coffee
Founder
Built coffee brand from zero to €1M revenue, sold in 15+ countries.
Joogit.fi
Co-founder
Scaled subscription platform to €100K revenue in under 6 months, profitably.
Giosg.com
VP Sales & Marketing
Built GTM to secure early key accounts to help scale from 5 to 60+ employees.
Tekai
Senior Growth & Sales Executive
Redesigned CRM and sales process, built pipeline for 2026.
20+ years of building. Real companies, real revenue.
If you want to future-proof your company, let's talk.
No pitch decks. No proposals before we've had a conversation. Just a direct talk about where you are and where you want to be.